About the Course
Whether you’re a complete beginner, business owner or marketing professional looking to upgrade to digital, this course is perfect for you. PPC is one of the most effective and most popular form of Online Marketing.It is also sometimes referred to as PPC (pay-per-click) or CPC (cost-per-click) marketing. Through Google Adwords we can target any language,location and display your ads at any time. PPC training will definitely help you create,manage and optimize PPC campaigns.
This course contains in total of 13 Modules.
The course targets to equip the students to enhance their knowledge about the PPC and digital marketing concepts, processes and techniques.
Construction of Google Adwords |
This Module will cover topics like GDN and Google Search Network.
Google Adsense |
In this module, you will be introduced to terms like Advertiser, Publisher and how google charge for it Ads..
Getting into Adwords |
This Module will cover major topics like Account setting and walk through to Google Adwords UI.
Keywords and Match Types |
This module will cover importance of Keywords and its different types.
Creating Search and Display Ads |
Learn how to create and run effective display ads, and develop an understanding of the available ad formats, their relevance to specific target audiences and how to research, leverage and optimize your campaign
Learn how to effectively engage with and acquire customers across a diverse range of platforms, Identify the suitability of different platforms and develop and implement a comprehensive strategy.
Cost Structure in Adwords |
Efficiently monitor and optimize your digital marketing strategy, and develop an understanding of key analytics platforms and metrics that can help you to measure its effectiveness.
Strategy & Planning | Adopt a structured approach that brings together all digital strands and culminates in a comprehensive, coherent digital marketing plan – set budgets, allocate resources and select appropriate channels.
This is an online course with a dedicated Trainer to every student. Student can join from anywhere in the world. 6 Live sessions and 3 case studies included with the course.Watch our Demo Classes