About the Course
The world has gone digital. Fear not – it’s your opportunity to take your business, career or creative aspirations to new heights. Learn the trends and what you can expect. Your first steps in online success. This free course and web offers many ways to promote business or yourself online. Learn how all the digital channels work. Your online goals Building your online presence.Marketing your online presence. Analyse and adapt.
Get started with search |
Discover how search engines work, why they’re important, how they’ll impact your business and why they are key to your online success. This module will cover info like Search engine basics How search engines work, How search engines see the web, Organic search explained,Paid search explained,Google search console.
Get discovered with search |
When people search online for the things you sell, make sure you’re being found. This is your complete introduction to search engine optimisation (SEO).
Following topics will be covered. Intro to search engine optimisation (SEO), The importance of an SEO plan, The SEO process, How to choose keywords, Setting realistic SEO goals.
Now that you know the basics of paid search, see how to make the most of every rupee you spend with smarter, more targeted ads. Topics covered Achieve relevance with good structure, Get the most from your keywords,Fine-tune with keyword match types,How to know what’s working and what isn’t.
- Get started with analytics |
We’ll show you how to slice and dice data to answer real business questions, and to measure how you’re doing online.
What is web analytics, Making web analytics work for you, Tracking specific goals with web analytics.
Deep dive into social media|
Now we’ll cover managing your social presence, dos and don’ts of different channels, advertising on social media, and measuring your performance.
Your long-term social media plan, Advertising on social media, Measuring success in social media, Avoiding social media pitfalls.
Everything you need to know about e-commerce and what it can do for your business.
Using e-commerce to sell, Taking payments and managing orders.
This is an online course. Student can join from anywhere in the world. Live session are also available.
Watch our Demo Classes