About the Course
This course is good for People who have a base layout of how digital marketing works. 3 months of Digital Marketing experience will be an added Advantage. The Professional Certification in Digital Marketing Product Expert course is our cornerstone certification and can provide you with an introduction to key tools used for Digital Marketing.
The course targets to equip the students to enhance their knowledge about the Adwords, DoubleClick Campaign Manager (DCM Adserving), DoubleClick (Bid Management), Dart Search, Youtube Certification, AdX digital marketing concepts, processes and techniques. You can get skilled on the search engine optimization along with the AdWords training. Opt for a suitable course and pursue your career in digital marketing as campaign manager or campaign strategist .
Adwords Certification | by Ullekh Tandon
Ready, set, go! We’ll cover the all topics to help you understand how AdWords works and get started advertising. This Course is designed to get you up to speed quickly, so you can create successful ads and turn your advertising investment into revenue. This section covers Video Tutorials, Case study and Adwords Sample Papers.
DoubleClick Campaign Manager (DCM) | by Harsh Patodiya
DCM (DoubleClick Campaign Manager) is a web-based ad management system for advertisers and agencies. It helps you manage your digital campaigns across websites and mobile devices. This includes a robust set of features for ad serving, targeting, verification, and reporting This module will give you key insight on how to play around within DCM UI.
DoubleClick Bid Manaer (DBM) | by Rohan Kulkarni
In this module, you will be introduced to Real time bidding to display Ads across different channels. This module is divided into 3 major areas specified as follow: Bid Manager Mobile Fundamentals, Bid Manager Video Fundamentals DoubleClick Discovery Series.In mobile fundamentals you’ll learn the steps for building a mobile campaign in Bid Manager. Once you’ve completed this course, you’ll be able to:Explain how mobile advertising can reach customers in the moment that matters,List goals and strategies that align with a mobile campaign, Compare mobile web and in-app ad tracking mechanisms, Communicate effectively with a creative agency to build mobile creatives, Identify the key targeting components to serve ads on mobile devices, Measure the performance of a mobile programmatic campaign. In Video Fundamental you learn how video creatives and its strategy plays a vital role in digital marketing. This module has been given a special attention as this tool is in high demand. Live sessions and sample account are shared with user to make them equip with things they need to play around within UI.
DoubleClick Search (DS) is a search management platform that helps agencies and marketers efficiently manage some of the largest search marketing campaigns in the world, across multiple engines and media channels. Streamlined workflow and powerful reporting features enable buyers to efficiently run campaigns, while automated bidding improves campaign performance. This module will help you get familiarize on how to manage different search campaign tool in one.
YouTube Certified program | by Vikrant Shina
The YouTube Certified program is dedicated to educating our student on how to do branding solution with Youtube. You can learn channel growth best practices, platform strategies, and channel development techniques to help you find success on YouTube and beyond.
This is an online course. Student can join from anywhere in the world. Live session are also available.
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