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Demand Side Platform and RTB


Demand Side Platform DSP


A platform that lets advertiser to buy inventory It is a mechanism by which an inventory is bought.
Help to buy Audience Bid are made as per the audience selected
DSP is an interface to the Advertiser where as SSP is an interface for the publishers. RTB is a middle way between a DSP and SSP
DSP enables Ad frequency capping accross exchange which in turn increases the campaign efficiency RTB fucntion as per the command passed through the DSP that an advertiser is using.
DSP is more likely to be a tool RTB is likely to be a technique.


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