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Different Ad Sizes

Most Common AdWords Display Ad Sizes

  • 250 x 250 – Square.
  • 200 x 200 – Small Square.
  • 468 x 60 – Banner.
  • 728 x 90 – Leaderboard.
  • 300 x 250 – Inline Rectangle.
  • 336 x 280 – Large Rectangle.
  • 120 x 600 – Skyscraper.
  • 160 x 600 – Wide Skyscraper.

Rollover Ads

A rollover ad (sometimes called a mouse-over ad) is an online advertisement that appears to be a static image until the cursor touches the image and activates it. Movement of the cursor over the image is known as a rollover. In the case of a rollover ad, activation usually causes an expansion of the ad.

 

HTML Banners:

A banner ad using HTML elements, often including interactive forms instead of (or in addition to) standard graphical elements.

To know more about HTML Creative and its specs for DoubleClick Campaign Manager please click here

Floating ad: 

A floating ad is a type of rich media Web advertisement that appears uninitiated, superimposed over a user-requested page, and disappears or becomes unobtrusive after a specific time period (typically 5-30 seconds).

Interstitial ads :

Interstitial ads are full-screen ads that cover the interface of their host app. They’re typically displayed at natural transition points in the flow of an app, such as between activities or during the pause between levels in a game

Video Ads :

Video ads are one type of ad that can appear on AdSense sites. They can show on your pages if you have chosen to display image ads and are a using supported ad size. Advertisers can purchase video inventory based on clicks or impressions.

A new video format known as TrueView allows users to skip the ad after five seconds. However, according to VideoNuze, a video analysis and news website, almost half of all viewers watch pre-roll ads to the end, even if they have the option to skip them. Pre-roll ads are the most common form of video advertisement.