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Some non-family safe ad content is allowed to be run on Ad Exchange. How is this made possible?

Question: Some non-family safe ad content is allowed to be run on Ad Exchange. How is this made possible?

  • Some non-family safe ad content is borderline safe and can sometimes be approved by Ad Exchange.
  • Some publishers allow non-family safe content to be served and can override these policies for Preferred Deals or Programmatic Guaranteed Deals.
  • Some advertisers are just lucky.
  • Some advertisers find loopholes that allow them to run non-family safe content.

Answer: Some publishers allow non-family safe content to be served and can override these policies for Preferred Deals or Programmatic Guaranteed Deals.

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