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Tag: Adwords

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Keywords in Digital Marketing

Keywords in Digital Marketing

Keywords are the foundation of your search engine marketing campaign. Whether you are focusing on AdWords and other paid advertising, or whether you are focusing on organic SEO, the keywords you pick are the building blocks of your search engine...

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All other things being equal, if you’ve set a maximum cost–per–click (max. CPC) bid of USD $1 for your ads, and if the next most competitive bid is USD $0.50 for the same ad position, what is the actual amount you’d pay for that click?

Question 3. All other things being equal, if you’ve set a maximum cost–per–click (max. CPC) bid of USD $1 for your ads, and if the next most competitive bid is USD $0.50 for the same ad position, what is the actual amount you’d pay...

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When reviewing the Search terms report for one of your client’s campaigns, you notice several terms that aren’t relevant to what they’re advertising. How can you use this information when refining the campaign’s keywords?

Question6. When reviewing the Search terms report for one of your client’s campaigns, you notice several terms that aren’t relevant to what they’re advertising. How can you use this information when refining the campaign’s...

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