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Tag: Digital Marketing Course

Advance your digital marketing skills with great courses that teach you digital marketing strategy and tactics.

What is SSP, DSP and Adx ?

What is DSP? DSPs enables advertisers to purchase impressions across a range of publisher sites but targeted to specific users based on information such as their location and their previous browsing behavior. A DSP ‘plugs in’ to an ad exchange...


Basic Formula in Digital Marketing

CPM Calculation : Cost per Thousand Impressions (CPM) is calculated dividing cost by impressions, and multiplying it by 1000, or multiplying CTR by CPC by 1000. This is the formula to calculate CPM: CPM = Cost x 1000 Impressions CPM = CTR x CPC x...


Different Ad Sizes

Most Common AdWords Display Ad Sizes 250 x 250 – Square. 200 x 200 – Small Square. 468 x 60 – Banner. 728 x 90 – Leaderboard. 300 x 250 – Inline Rectangle. 336 x 280 – Large Rectangle. 120 x 600 – Skyscraper. 160 x 600 – Wide Skyscraper. Rollover...


What Is Ad Viewability?

What Is Ad Viewability? Ad viewability is the concept of how visible ads on a website or mobile app are to users. For an ad to be considered “viewed”, at least 50% of the banner or creative must display on screen for more than one second, as...