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Question: What is a bid request?

  • A bid request is a signal sent by your bidder to Ad Exchange asking for information on available inventory to bid on.
  • A bid request is a signal sent by Ad Exchange to your bidder describing an impression being auctioned.
  • A bid request is a signal sent by your bidder to Ad Exchange, containing bid information and an HTML snippet with a creative to compete in the auction.
  • A bid request is a signal sent by Ad Exchange to your bidder describing publishers who have inventory available for bidding on.

Answer: A bid request is a signal sent by Ad Exchange to your bidder describing an impression being auctioned.

Note- Doubleclick Campaign manager Free Learning course and Tutorial.