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What is a Programmatic Guaranteed Deal?

Question: What is a Programmatic Guaranteed Deal?

  • It’s a many-to-many deal type between publishers and buyers in an open auction floor.
  • It’s a one-to-one deal between one publisher and one buyer where a fixed price is established for the impression.
  • It’s a one-to-one deal between one publisher and one buyer where impressions and price are agreed upon and fixed.
  • It’s a one-to-many deal between one publisher and many buyers competing in a closed auction floor.

Answer: It’s a one-to-one deal between one publisher and one buyer where impressions and price are agreed upon and fixed.

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