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What makes the Open Auction on Ad Exchange unique?

Question: What makes the Open Auction on Ad Exchange unique?

  • A neutral force selects which advertiser will show for a given impression, and market demand sets the price of that impression, evaluated in real-time as a unique auction, providing buyers with the knowledge that their bids are not grouped together.
  • There are no creative or platform policies in place on Ad Exchange, allowing for faster transaction turnaround times between buyers and sellers and no creative disapprovals or bid filtering.
  • You can buy display inventory programmatically through the Open Auction via the Ad Exchange user interface, real-time bidding, or the Ad Exchange Buyer REST API.
  • You can participate in the Open Auction via the Ad Exchange user interface.

Answer: A neutral force selects which advertiser will show for a given impression, and market demand sets the price of that impression, evaluated in real-time as a unique auction, providing buyers with the knowledge that their bids are not grouped together.

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