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Advertisers who check web server logs may find their ads received multiple clicks from a single Internet Protocol (IP) address. This could be a result of:

Question: Advertisers who check web server logs may find their ads received multiple clicks from a single Internet Protocol (IP) address. This could be a result of:

  • Query parsing being used to show geo-targeted ads to users in a different city.
  • Incorrect IP address information filtered from Google Analytics.
  • Internet Service Providers (ISPs) who assign the same IP address to multiple users
  • Duplicate keywords added to multiple ad groups in one campaign.

Answer:- Internet Service Providers (ISPs) who assign the same IP address to multiple users

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