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An advertiser who sells coffee beans has added the keyword ‘Java’ to an ad group. After two weeks, she runs a Placement Performance Report and notices that the ad is showing up on websites about JavaScript programming. What should the she do to avoid appearing on these irrelevant sites?

Question:- An advertiser who sells coffee beans has added the keyword ‘Java’ to an ad group. After two weeks, she runs a Placement Performance Report and notices that the ad is showing up on websites about JavaScript programming. What should she do to avoid appearing on these irrelevant sites?

  • Add “Java Beans” as a negative keyword
  • Add “Coffee Beans” as a topic
  • Make it obvious in the ad copy that “Java” refers to coffee, not JavaScript
  • Exclude “Programming” as a topic
  • Add “Java Beans” as a negative keyword

Answer:- Exclude “Programming” as a topic

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