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What is Header Bidding?

What is Header Bidding?

Header bidding is an advanced programmatic advertising technique that serves as an alternative to the Google “waterfall” method. Header bidding is also sometimes referred to as advance bidding or pre-bidding, and offers publishers a way to...

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What is Google PRIVACY SANDBOX

What is Google PRIVACY SANDBOX

A Potential Privacy Model for the Web provides a great starting point to understand the ideology and intention behind the decisions made around the Privacy Sandbox. So, what is the Privacy Sandbox? Chrome uses “privacy sandbox” as an umbrella...

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