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Certification in Adwords

Certification in Adwords

About the Course

Whether you’re a complete beginner, business owner or marketing professional looking to upgrade to digital, this course is perfect for you. PPC is one of the most effective and most popular form of Online Marketing.It is also sometimes referred to as PPC (pay-per-click) or CPC (cost-per-click) marketing. Through Google Adwords we can target any language,location and display your ads at any time. PPC training will definitely help you create,manage and optimize PPC campaigns.

This course contains in total of 13 Modules.

The course targets to equip the students to enhance their knowledge about the PPC and digital marketing concepts, processes and techniques.

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Learning Plan

  •  Introduction to Adwords | |
    This Module will help student to get familiarize with Adwords and its different use .

  •  Construction of Google Adwords |  
    This Module will cover topics like GDN and Google Search Network.

  •  Google Adsense |  
    In this module, you will be introduced to terms like Advertiser, Publisher and how google charge for it Ads..

  • Getting into Adwords |   
    This Module will cover major topics like Account setting and walk through to Google Adwords UI.

  • Keywords and Match Types |  
    This module will cover importance of Keywords and its different types.

  • Creating Search and Display Ads |   
    Learn how to create and run effective display ads, and develop an understanding of the available ad formats, their relevance to specific target audiences and how to research, leverage and optimize your campaign

  • Targeting |   
    Learn how to effectively engage with and acquire customers across a diverse range of platforms, Identify the suitability of different platforms and develop and implement a comprehensive strategy.

  • Cost Structure in Adwords |  
    Efficiently monitor and optimize your digital marketing strategy, and develop an understanding of key analytics platforms and metrics that can help you to measure its effectiveness.

  • Strategy & Planning |  Adopt a structured approach that brings together all digital strands and culminates in a comprehensive, coherent digital marketing plan – set budgets, allocate resources and select appropriate channels.

Class Venue

 This is an online course with a dedicated Trainer to every student. Student can join from anywhere in the world. 6 Live sessions and 3 case studies included with the course.

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I have become more aware of Digital Marketing Techniques and it’s importance. With the advice and Guidance of the course leaders I was able to expand my connections within the Digital Marketing industry and to create a professional presence online which enhances my employ-ability. As a result of the course, I have also applied for a variety of work experience placements in the practical Digital Marketing experience and to improve my understanding of a Digital Marketing environment.  Thank You Leaders from Trainmehub.

The IT course from Trainmehub gave me an opportunity to take risks, explore my potential and develop my self paced strategy. I feel incredibly privileged to have taken part and to be part of the training legacy. Thank you course trainer.

faculty and staff teaching courses and discussing topics online

Vinay Kumar