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On the Display Network, enhanced cost-per-click (ECPC) automatically:

Question:- On the Display Network, enhanced cost-per-click (ECPC) automatically:

  • sets bids to help you get as many conversions as possible
  • adjusts your manual bid up or down based on each click’s likelihood to result in a conversion
  • sets bids to maximize your conversion value while trying to reach an average return on ad spend
  • sets bids to help you get the most clicks within your target spend amount

Answer:- adjusts your manual bid up or down based on each click’s likelihood to result in a conversion

Note:- Adwords Free Learning course and Tutorial.