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All other things being equal, if you’ve set a maximum cost–per–click (max. CPC) bid of USD $1 for your ads, and if the next most competitive bid is USD $0.50 for the same ad position, what is the actual amount you’d pay for that click?

Question 3. All other things being equal, if you’ve set a maximum cost–per–click (max. CPC) bid of USD $1 for your ads, and if the next most competitive bid is USD $0.50 for the same ad position, what is the actual amount you’d pay...

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What Is Ad Viewability?

What Is Ad Viewability?

What Is Ad Viewability? Ad viewability is the concept of how visible ads on a website or mobile app are to users. For an ad to be considered “viewed”, at least 50% of the banner or creative must display on screen for more than one second, as...

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A Guide to Digital Ad sizes

A Guide to Digital Ad sizes

Most Common AdWords Display Ad Sizes: 250 x 250 – Square. 200 x 200 – Small Square. 468 x 60 – Banner. 728 x 90 – Leaderboard. 300 x 250 – Inline Rectangle. 336 x 280 – Large Rectangle. 120 x 600 – Skyscraper. 160 x 600 – Wide Skyscraper...

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