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Training Institute

A Guide to Digital Ad sizes

A Guide to Digital Ad sizes

Most Common AdWords Display Ad Sizes: 250 x 250 – Square. 200 x 200 – Small Square. 468 x 60 – Banner. 728 x 90 – Leaderboard. 300 x 250 – Inline Rectangle. 336 x 280 – Large Rectangle. 120 x 600 – Skyscraper. 160 x 600 – Wide Skyscraper...

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What is SSP, DSP and Adexchange?

What is SSP, DSP and Adexchange?

What is DSP? DSPs enables advertisers to purchase impressions across a range of publisher sites but targeted to specific users based on information such as their location and their previous browsing behavior. A DSP ‘plugs in’ to an ad exchange...

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What is a Logistic Regression?

This function fits and analyses logistic models for binary outcome/response data with one or more predictors. Binomial distributions are used for handling the errors associated with regression models for binary/dichotomous responses (i.e. yes/no...

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Linearity of Regression

Linearity with Replicates of the Outcome (Y) This function gives a test for linearity in a simple linear regression model when the response/outcome variable (Y) has been measured repeatedly. The standard analysis of variance for simple (one...

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