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Training Institute

What is a bid request?

Question: What is a bid request? A bid request is a signal sent by your bidder to Ad Exchange asking for information on available inventory to bid on. A bid request is a signal sent by Ad Exchange to your bidder describing an impression being...

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You’re seeing a high bid response filtering rate and want to find out what’s causing it and fix it. Which tool in the Ad Exchange user interface can you use to get the reasons why your bids are being filtered?

Question: You’re seeing a high bid response filtering rate and want to find out what’s causing it and fix it. Which tool in the Ad Exchange user interface can you use to get the reasons why your bids are being filtered? Creative...

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What is a bid response?

Question: What is a bid response? A bid response is what a buyer must build and send back to Ad Exchange that describes the bid and includes an HTML snippet for the associated creative. A bid response is what Ad Exchange sends a buyer describing...

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