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Training Institute

You’re seeing a high bid response filtering rate and want to find out what’s causing it and fix it. Which tool in the Ad Exchange user interface can you use to get the reasons why your bids are being filtered?

Question: You’re seeing a high bid response filtering rate and want to find out what’s causing it and fix it. Which tool in the Ad Exchange user interface can you use to get the reasons why your bids are being filtered? Creative...

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What is a bid response?

Question: What is a bid response? A bid response is what a buyer must build and send back to Ad Exchange that describes the bid and includes an HTML snippet for the associated creative. A bid response is what Ad Exchange sends a buyer describing...

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You’ve just defined the audience you’d like to target with your next campaign, as well as which formats you’d like your ad to run on. Which tool in Ad Exchange allows you to input your criteria and find publishers with available inventory or packaged products matching your campaign settings?

Question: You’ve just defined the audience you’d like to target with your next campaign, as well as which formats you’d like your ad to run on. Which tool in Ad Exchange allows you to input your criteria and find publishers with...

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