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Training Institute

A new coffeehouse downtown would like to run an “afternoon espresso” promotion to increase sales during the afternoon hours on weekdays. Which Google Ads feature is most effective for preventing their search ads from appearing at night or on weekends?

Question: A new coffeehouse downtown would like to run an “afternoon espresso” promotion to increase sales during the afternoon hours on weekdays. Which Google Ads feature is most effective for preventing their search ads from appearing at night...

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Executives at a small e-commerce company are debating Google Ads performance metrics. If the budget is unlimited as long as the return on investment (ROI) is positive, which recommendation the best positions the company for maximum profit?

Question: Executives at a small e-commerce company are debating Google Ads performance metrics. If the budget is unlimited as long as the return on investment (ROI) is positive, which recommendation the best positions the company for maximum...

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Having launched her first Search campaign, Asha wants to know just how many calls are being generated from the number in her ads, on her website, or clicks on a phone number on her mobile website. What conversion source should she track?

Question: Having launched her first Search campaign, Asha wants to know just how many calls are being generated from the number in her ads, on her website, or clicks on a phone number on her mobile website. What conversion source should she...

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A florist is advertising five types of flowers, including red roses. When a user types the phrase “red roses” into Google, the advertiser’s ad is displayed and clicked on. Which landing page is more likely to convert to a sale?

Question: A florist is advertising five types of flowers, including red roses. When a user types the phrase “red roses” into Google, the advertiser’s ad is displayed and clicked on. Which landing page is more likely to convert to a sale? The...

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