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Training Institute

Having launched her first Search campaign, Asha wants to know just how many calls are being generated from the number in her ads, on her website, or clicks on a phone number on her mobile website. What conversion source should she track?

Question: Having launched her first Search campaign, Asha wants to know just how many calls are being generated from the number in her ads, on her website, or clicks on a phone number on her mobile website. What conversion source should she...

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A florist is advertising five types of flowers, including red roses. When a user types the phrase “red roses” into Google, the advertiser’s ad is displayed and clicked on. Which landing page is more likely to convert to a sale?

Question: A florist is advertising five types of flowers, including red roses. When a user types the phrase “red roses” into Google, the advertiser’s ad is displayed and clicked on. Which landing page is more likely to convert to a sale? The...

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The keyword insertion code in an ad’s headline reads: “Buy {KeyWord:Books}”. The related ad appeared when a user searched “flower books” and the query expanded to a broad-matched keyword in the account, “gardening books”. In this example, how would the ad’s headline be displayed?

Question: The keyword insertion code in an ad’s headline reads: “Buy {KeyWord: Books}”. The related ad appeared when a user searched “flower books” and the query expanded to a broad-matched keyword in the account, “gardening books”. In this...

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