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You have a budget of £75 per day for your client’s Search campaign, and you’d like to set a maximum cost-per-click (max. CPC) bid of £1. How can you validate that this is the right bid amount for getting the most clicks?

Question: You have a budget of £75 per day for your client’s Search campaign, and you’d like to set a maximum cost-per-click (max. CPC) bid of £1. How can you validate that this is the right bid amount for getting the most clicks? Try various CPC...

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You sell chocolate and want to tailor your text ads so they more directly match people’s search terms, like “dark chocolate” You use keyword insertion code “We sell {KeyWord:Chocolate}”. Your headline could look like this:

Question: You sell chocolate and want to tailor your text ads so they more directly match people’s search terms, like “dark chocolate” You use keyword insertion code “We sell {KeyWord: Chocolate}”. Your headline could look like this: We Sell dark...

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Intergalactic Teleportation Inc uses Google Ads to generate leads for their sales team. Leads are tracked by Conversion Tracking via a Contact Sales form. The sales team converts 10% of leads into deals. For each deal an additional 15% of business is gained from word-of-mouth. Which formula best describes value-per-conversion?

Question: Intergalactic Teleportation Inc uses Google Ads to generate leads for their sales team. Leads are tracked by Conversion Tracking via a Contact Sales form. The sales team converts 10% of leads into deals. For each deal, an additional 15%...

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