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You sell chocolate and want to tailor your text ads so they more directly match people’s search terms, like “dark chocolate” You use keyword insertion code “We sell {KeyWord:Chocolate}”. Your headline could look like this:

Question: You sell chocolate and want to tailor your text ads so they more directly match people’s search terms, like “dark chocolate” You use keyword insertion code “We sell {KeyWord: Chocolate}”. Your headline could look like this: We Sell dark...

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Intergalactic Teleportation Inc uses Google Ads to generate leads for their sales team. Leads are tracked by Conversion Tracking via a Contact Sales form. The sales team converts 10% of leads into deals. For each deal an additional 15% of business is gained from word-of-mouth. Which formula best describes value-per-conversion?

Question: Intergalactic Teleportation Inc uses Google Ads to generate leads for their sales team. Leads are tracked by Conversion Tracking via a Contact Sales form. The sales team converts 10% of leads into deals. For each deal, an additional 15%...

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An advertiser creates a display ad with the Ad gallery. The ad does not show properly for all of the sizes that the advertiser wishes to use. What should the advertiser do to ensure that the ad can be shown in all ad sizes without limiting exposure?

Question: An advertiser creates a display ad with the Ad gallery. The ad does not show properly for all of the sizes that the advertiser wishes to use. What should the advertiser do to ensure that the ad can be shown in all ad sizes without...

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