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What is SSP, DSP and Adexchange?

What is SSP, DSP and Adexchange?

What is DSP? DSPs enables advertisers to purchase impressions across a range of publisher sites but targeted to specific users based on information such as their location and their previous browsing behavior. A DSP ‘plugs in’ to an ad exchange...

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What is the Internet of Things?

What is the Internet of Things?

The Internet of Things is the network of physical objects or “things” embedded with electronics, software, sensors, actuators, and connectivity to enable objects to exchange data with the manufacturer, operator, and/or other connected...

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