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Tag: Programmatic ads

Cross Device Reporting

Cross-Device reporting provides the ability to view an anonymized version of Google’s user tracking across devices, allowing insight into how people visit your website across mobile phones, tablets, and desktops. What are the Cross-Device...

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What is Header Bidding?

What is Header Bidding?

Header bidding is an advanced programmatic advertising technique that serves as an alternative to the Google “waterfall” method. Header bidding is also sometimes referred to as advance bidding or pre-bidding, and offers publishers a way to...

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