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Tag: programmatic advertising

What is SSP, DSP and Adexchange?

What is SSP, DSP and Adexchange?

What is DSP? DSPs enables advertisers to purchase impressions across a range of publisher sites but targeted to specific users based on information such as their location and their previous browsing behavior. A DSP ‘plugs in’ to an ad exchange...

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What Is Ad Viewability?

What Is Ad Viewability?

What Is Ad Viewability? Ad viewability is the concept of how visible ads on a website or mobile app are to users. For an ad to be considered “viewed”, at least 50% of the banner or creative must display on screen for more than one second, as...

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What is Header Bidding?

What is Header Bidding?

Header bidding is an advanced programmatic advertising technique that serves as an alternative to the Google “waterfall” method. Header bidding is also sometimes referred to as advance bidding or pre-bidding, and offers publishers a way to...

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