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Type of Ad Fraudulent and Top tools to combat Ad Fraud

1. Domain spoofing

Bidding for ad space takes into account a placement type, website content, traffic quality, etc. The higher placement is in quality, the more a publisher can charge for it. Domain spoofing takes advantage of this system a few different ways, by tricking the advertiser into thinking they’re paying for better inventory.

 

2.Cookie stuffing

Cookies are text files that store information about a visitor’s browsing behavior. They help brands deliver advertising by passing along information relevant to their bid, analytics, creative, etc.

But these cookies can be hijacked and filled with incorrect information about the visitor. It’s common in affiliate marketing, where marketers partner with a brand to advertise their product.

By stuffing text files with false information, the marketer can steal credit for a click, conversion, sale, etc. And by doing so, they get a payout they don’t deserve.

 

3. Click injection

Click an injection is a common form of mobile ad fraud. Like the name makes it sound, click injection is about “injecting” fake clicks into an advertising scenario. These clicks go to an ad or app download, and they result in misattribution, which gives the fraudster credit for producing a click.

 

4. Click spamming

Like click injection, click spamming produce dishonest clicks. But instead of faking the click at the last second by injecting rogue code, click spamming will flood a measurement system with low-quality clicks and hope that one of them sneaks through to steal credit.

 

Top tools to combat Ad Fraud:

Adjust

Perform

FraudScore

TrafficGuard

 

 

Top tools to measure Viewability

Top Viewability Vendors:

  • Moat
  • DoubleVerify
  • Integral Ad Science
  • Comscore
  • Pixalate
  • Forensiq
  • Fraudlogix

To learn at your own pace you can also refer to our Doubleclick tutorial.