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Question: What is a bid response?

  • A bid response is what a buyer must build and send back to Ad Exchange that describes the bid and includes an HTML snippet for the associated creative.
  • A bid response is what Ad Exchange sends a buyer describing the impression being auctioned.
  • A bid response is what a buyer must build and send back to Ad Exchange that describes the campaign settings such as format type, audience, and content vertical.
  • A bid response is what Ad Exchange sends a publisher notifying them that there are available buyers for the impression they are selling.

Answer: A bid response is what a buyer must build and send back to Ad Exchange that describes the bid and includes an HTML snippet for the associated creative.

Note- Doubleclick Campaign manager Free Learning course and Tutorial.