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Which bidding option is best suited for an advertiser focused on branding goals?

Question:- Which bidding option is best suited for an advertiser focused on branding goals?

  • Effective cost-per-thousand-impressions (ECPM)
  • Cost-per-click (CPC)
  • Cost per acquisition (CPA)
  • Viewable cost-per-thousand-impressions (VCPM)

Answer:- Viewable cost-per-thousand-impressions (VCPM)

Note:- Adwords Free Learning course and Tutorial.