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Which of the following attribution models would be useful for evaluating ads and campaigns that are designed to create initial awareness about a brand?

Question:- Which of the following attribution models would be useful for evaluating ads and campaigns that are designed to create initial awareness about a brand?If X and Y have the same scope

  • Last Interaction model
  • First Interaction model
  • Linear model
  • Last Non-Direct Click model

Answer: First Interaction model

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