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Why do we have policies in place on Ad Exchange?

Question: Why do we have policies in place on Ad Exchange?

  • Because other exchanges have policies and we need to keep up
  • Because disapproving your ads is fun
  • To maintain a healthy ecosystem where you, the buyer, are protected, publishers can offer inventory safely, and end-users are served clean ads
  • To ensure your ads are served on the right publisher site or app

Answer: To maintain a healthy ecosystem where you, the buyer, are protected, publishers can offer inventory safely, and end-users are served clean ads

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