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Why is it beneficial to include a text ad in the same ad group as in image ad when advertising on the Google Display Network?

Question: Why is it beneficial to include a text ad in the same ad group as in image ad when advertising on the Google Display Network?

  • Image ads do not perform as well on the Google Display Network
  • It ensures one of the ad formats will win the auction and show on a publisher site
  • It ensures maximum coverage, as some publishers do not accept all ad formats
  • Text ads do not perform as well on the Google Display Network

Answer:- It ensures maximum coverage, as some publishers do not accept all ad formats

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