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Why would you choose to participate in the Ad Exchange Open Auction?

Question: Why would you choose to participate in the Ad Exchange Open Auction?

  • To get an exclusive, advertiser-to-publisher relationship for programmatically purchasing inventory in brand-safe environments without any inventory guarantees
  • To reach the widest publisher inventory pool based on your defined campaign targets and to scale your media buys across screens and exchanges using the right audience signals
  • To get exclusive access to premium packages of inventory often before it becomes widely available
  • To reserve a fixed number of impressions at a fixed price, in a manner similar to a traditional reservation

Answer: To reach the widest publisher inventory pool based on your defined campaign targets and to scale your media buys across screens and exchanges using the right audience signals

Note- Doubleclick Campaign manager Free Learning course and Tutorial.